Digital marketing encompasses a diverse range of strategies to promote businesses and products online. At the heart of our approach is your unique brand story, which we prioritize in every project.
DC Creative Studio specializes in thoroughly understanding your goals, meticulously analyzing relevant data, and developing innovative creative strategies along with engaging designs that work seamlessly together to grow and strengthen your online presence.
Rebuilding Blanchards’ online presence was an opportunity to connect a global audience of world travelers and food lovers, alike, to its iconic Caribbean restaurants rooted in a colorful history.
DC Creative Studio successfully increased viewership by developing an engaging online presence across multiple digital channels and launching a new mobile-friendly website.
We managed this long-term project leading a collaboration between creative, client and web developers to meet a breath of goals.
The top initiative was to strengthen the brand experience and increase rankings from a previously outdated site. The revamped website would need to encompass multiple businesses under a singular Blanchards brand including two restaurants, a non-profit foundation, and a new entity for private events.
The new website required a meticulous approach, reflecting the rich history achieved by a lifetime of entrepreneurial success by authors and founders, Bob and Melinda Blanchard.
Objectives were implemented through analyzing the landscape of Caribbean tourism, international market research, facilitating creative strategies, leading the team, and implementing a multitude of new designs across various digital channels.
In addition to the new website, growth included developing an email marketing system, building social media marketing, and establishing third party and PR platforms to engage a wider audience.
DC Creative Studio managed the growth of a private events sector for destination weddings and events in Anguilla. Working with owners, I analyzed data and developed creative strategies to for business growth, ensuring a smooth and exceptional experience for clients planning international private events.
Additionally, the Blanchards non-profit foundation adapted ever-changing models of digital marketing in response to global challenges like the devastating hurricane of 2017 and the COVID pandemic, both which shut down the island for long periods of time. To learn more about DC Creative’s role in these projects, please visit > Design Philanthropy..
Blanchards’ brand encompasses an exceptional guest experience, complemented by culinary excellence and set against a breathtaking tropical backdrop.
To grow outreach, digital marketing efforts were thoughtfully expanded to social media platforms, aiming to connect with guests both near and far. Meaningful engagement was fostered through a focus on authenticity. This approach has resulted in increased organic rankings, as well as prestigious award-winning recognition that highlights the brand’s commitment to quality and guest satisfaction.
Learn more about Blanchards sister restaurant > Blanchards Beach Shack.
“We’ve worked with Denise for over a decade. There is a sense of integrity with everything she does both as a professional and person. It’s refreshing to work with someone that can be decisive and creatively open at the same time. We know that for each collaboration we do, the process will be well organized and outcome will be excellent.”